|Tasting notes||Kiwi Skins, Spring Flowers, Matcha, Seamfoam Green, Zippy|
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Beginning in 2018, this Threes brewery-led grassroots efforts invited fellow brewers around the country to all launch their own version of a beer called People Power and donate 10% of sales of that beer to the American Civil Liberties Union. After reaching out to a wide swath of breweries around the country, 75+ breweries representing over 25 states signed on, including many high profile names in craft beer. The People Power Beers began launching on Independence Day 2018, with People Power beers continuing to roll out until Election Day of that year. Since then, we have continued to partner with the ACLU and releases People Power each year on July 4th.
Breweries are pillars in local communities and gathering places in our neighborhoods, and we therefore felt uniquely positioned to rally other civic minded breweries to join us in helping to raise awareness of the ACLU’s work to bolster civic engagement and uphold principles of equality and freedom that are crucial to the health of our democracy. We named the People Power Beer initiative after an ACLU program of the same name, a mobilization effort intended to effect meaningful policy change at the local, state and national levels.